Good Day Cafe

Good Day Cafe

Case study

Good Day Cafe

Founded by local West Country girl Steph Wilder in 2018, Good Day Cafe first opened as an all day ‘brunch’ restaurant, but rapidly established itself as one of the 'go to' café’s in the centre of Bath. Its cakes and pastries are so sought after that it has had to expand its bakery into an adjacent shop and it now ships its treats around the world thanks to the success of its online business.

Good day


Good Day Cafe founder Steph always

knew that she wanted to run her own cafe.


  • Brand new small hospitality business starting out just as the pandemic hit.
  • Wanted an accountant who would be able to help with payroll and general accounts.
  • Had no previous experience with business accounts and very little knowledge of what would be required by HMRC.
  • Needed help to understand how the company could be structured.
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I knew that starting a business would mean I needed an accountant and RS had a very good reputation. I had no experience in this kind of thing and RS provided a lot of support.

Steph Wilder

Good Day Cafe


  • Annual meetings with a dedicated member of the RS accounts team to ensure the business is reaching its full potential.
  • Help setting up and using Xero and Payroll software to help the company become as self sufficient as possible.
  • Support to help the business introduce an online store for its goodies.
  • Regular support and updates to help it keep ahead of changing financial schemes during lockdown.
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Debbie helped me understand the financials as well as the accounting software I needed. She gave me great advice and support and even now she is just as helpful as she was then.

Steph Wilder

Good Day Cafe


Good Day Cafe is continuing to grow rapidly and is now one of the most talked about cafes in Bath. Its online business is shipping worldwide with a portion of the company profits now going to charity each month. The success of the last few years has also meant that it has been able to expand and now has its own bakery adjacent to the cafe. This is now responsible for around 35% of the turnover and has created several jobs.

The company is now much more self-sufficient and has a better knowledge of general accounting. With RS support, the team are now able to do their own payroll and keep on top of the numbers - meaning Steph has more time to create delicious cakes and treats.

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We are particularly impressed with the amount of contact we get from RS. We always get quick responses which have really in-depth answers. They always go the extra mile to help.

Steph Wilder

Good Day Cafe

12 Upper Borough Walls,



(t) +44 1225 684284

For more on their services see the company website

Logo good day cafe